The ability to manage customer relationships effectively is very important in the competitive CRM market of today. Cloud CRM software helps businesses handle entire customer engagement efficiently. It simplifies operations and improves communication, leading to increased sales. Now, we will review the top five best customer relationship management software in Malaysia. Let us get started!
Customer Relationship Management (CRM) is a strategy that helps in managing a company’s relationship with its customers. These will be achieved by its three major objectives: serving, retaining, and increasing sales.
Cloud based CRM software also called Software as a Service (SaaS), is hosted on the Internet. Of course, the SaaS CRM structure allows companies to access every customer information like contact details and the history of customer interactions easily.
Companies do not need to have large IT infrastructures to maintain this. The upfront costs, therefore, come down. Automation makes internal workflows of selling, marketing, and servicing smooth.
Regardless of their size, all businesses need cloud-based CRM. Besides offering lots of benefits, cloud CRM benefits different areas of operation, including customer service, marketing, sales, and IT. Following are some key reasons why cloud-based CRM matters:
Cloud CRM eliminates the need for expensive hardware and infrastructure. Businesses require only internet access and compatible devices. This greatly reduces the upfront costs associated with traditional on-premise CRM software.
The cloud CRM provider handles all updates and maintenance. This ensures businesses always use the latest version. It eliminates the hassle of managing bugs or data migrations.
Cloud storage lets the team members access CRM data from anywhere, whether at the office, working remotely, or even on the go. In addition, it connects the team, making collaboration easier since the information needed to serve the customer is at everybody’s fingertips.
Leading cloud CRM solutions, along with their lead management features, consider advanced security measures that protect sensitive customer data. Regular backups and security updates put one’s mind at rest in case of data loss due to technical issues.
CRM is a great software system for growing your business. They can handle an increasing volume of customers and changing business needs with ease. It is easy for companies to add new features and capabilities as required.
Customer information, such as purchase history and interaction records, is readily available for support representatives. They can deliver more speed and a personal approach to their service.
CRM tools help businesses analyze their customer data effectively. This would reveal trends and insights that show the way for marketing strategies and product development.
The CRM-based CRM automates the regular tasks in the sales pipeline and customer support processes, freeing up much-needed time for the workers to spend on higher-order activities.
It assists a business in understanding consumer behaviors with customer journeys and preferences in refining its sales processes. This develops loyalty and repeat business.
HubSpot CRM offers a range of tools designed for marketing, sales, and customer service. The company has a clear mission: to help businesses maximize sales and achieve effective growth. HubSpot organizes its tools into five main products, known as “Hubs.” These are the Marketing Hub, Sales Hub, Service Hub, CMS (Content Management System) Hub, and Operations Hub.
One of the striking CRM features of HubSpot is its free plan. The free plan includes the main functions like contact management, call logging, and email tracking. This feature is quite alluring for many startups, especially those with low budgets.
Packages / Price Range | Starter Customer, Professional Customer, Enterprise Customer Platform From RM55 per user/month |
Free Trial | 14 days |
Multiple Users | Additional seats start at RM70/month |
Key Feature of CRM Software |
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Security | HubSpot implements a defense-in-depth philosophy to ensure data security, compliance with laws like GDPR, and privacy protection. Sophisticated measures across its CRM products safeguard customer data. |
App Integration | HubSpot integrates seamlessly with over 500 applications, including Salesforce and Microsoft Dynamics 365 CRM, allowing businesses to use it alongside existing software effectively. |
Support | HubSpot provides various support resources, including discussion communities, a knowledge base, academies with video training, developer documentation, customer blogs, and certified partner collaboration for an enhanced experience. |
Zoho is a cloud-based CRM trusted by over 250,000 businesses across 180 countries. It includes sales, marketing, and customer support on a single system. Integrating these three into one allows for smooth processing and therefore enhances productivity.
Zoho CRM offers various customizable applications. Such CRM apps let an organization handle and automate its business processes far more effectively. Zoho presents very useful insights with the help of its intelligent assistant named Zia. Zia also makes data searches rather easy across the organization. Zoho strives to help users work wiser and grow faster to make it one of the leading choices for cloud-based CRM.
Packages / Price Range | Standard, Professional, Enterprise, Ultimate RM90 - RM290 monthly |
Free Trial | 15 days free trial |
Multiple Users | In the Standard Plan, have 3 users in the organization. In the Professional Plan, have unlimited users. |
Key Feature of CRM Software |
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Security | Security features include encryption, audit logs, IP restrictions, and two-factor authentication for user data protection. |
App Integration | A subscription to Zoho CRM, a leading CRM vendor, means access to more than 40 fully integrated business software, all from a single vendor, for one unified experience across the organization. |
Support | Zoho offers several tiers of support, so businesses can choose the best CRM software whose model fits their needs: Classic Support with multi-channel support; Premium Support, with personalized onboarding and 24-hour support; and Enterprise Support for larger businesses, offering a personal manager and strategic guidance to ensure the optimization of performance. |
Insightly is a user-friendly, intuitive CRM for fast-growing businesses. It boasts a rich feature set at an affordable price, making scaling seamless for teams. The platform promotes collaboration and simplifies sales processes. Besides, it automates routine activities that save a lot of time. Insightly ensures data integrity for maintaining accurate information about a business. All in all, the software supports the development of good relationships with customers and enhances efficiency.
Packages / Price Range | Plus, Professional, Enterprise RM130 - RM445 |
Free Trial | Free 14 days free trial |
Multiple Users | Free plan allows up to 2 users and a paid plan costs RM130 per user per month. |
Key Feature of CRM Software |
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Security | Insightly is DPA compliant and SOC 2 Type II compliant; it also complies with GDPR, CCPA, and HIPAA regulations. Real-time updates about availability are available on the platform. |
App Integration | Insightly integrates with email, calendar, and document management systems to streamline work processes and track communications within the CRM. |
Support | Insightly offers multiple support channels, including a Help Center, email support, and priority assistance for Premier Success Plan users with additional help from a Customer Success Manager and a Technical Account Manager. |
Prospect CRM is a cloud-based software targeted at manufacturing, wholesale, and distribution companies. It focuses on customer contact management at the center. It also tracks sales to make it easy to refer. Users can easily manage their leads. Additionally, it offers quoting processes that are simpler. Generally, Prospect CRM enhances the effectiveness of organizations in this industry.
Packages / Price Range | Start-Up, Professional, Advanced CRM RM890 - RM9,870 monthly |
Free Trial | 14 days free trial |
Multiple Users | In the Start-Up CRM, the total number of users is 4. |
Key Feature of CRM Software |
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Security | ISO 27001 accreditation, encryption at rest and in transit, and Microsoft Azure hosting with Single Sign-On and Multi-Factor Authentication ensure strong security. |
App Integration | Integrates with inventory, ERP, and accounting systems, including Xero, for real-time insights and sales efficiency. |
Support | Support is provided via email, chat, and online ticketing with options for urgent attention during office closures. |
Pipedrive is a fully functional sales CRM, well-adjusted to the needs of small and medium-sized businesses. It provides teams with the opportunity to track their sales pipeline and handle deals with ease. It also offers an easy-to-use interface in terms of storing data and managing relationships. Integrations with over 250 tools make Pipedrive more adaptable. Pipedrive makes it easier for sales reps to close deals.
Packages / Price Range | Essential, Advanced, Professional, Power, Enterprise RM62 - RM445 monthly |
Free Trial | 14 days free trial |
Multiple Users | No limit to the number of user accounts per account. |
Key Feature of CRM Software |
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Security | Security of CRM is a priority in Pipedrive, including user access management and two-factor authentication. It is GDPR-compliant, secures customer data with encryption, and actively monitors. |
App Integration | Marketplace Integrations: Pipedrive integrates with more than 500 applications, including Google, Quickbooks, Asana, and Slack. |
Support | Pipedrive provides extensive support options, including email, chatbot, and live chat. Power or Enterprise plans include phone support. |
Cloud based CRM also plays well with cloud accounting applications. The integration allows the synchronizing of data in real-time. For example, Salesboom integrates with Xero and Sage Accounting. This lessens operations involving multiple logins.
Similarly, other CRMs integrate with QuickBooks example, Salesforce and Insightly. Such integrations automate processes and lessen the need for manual entry. The overall result is increased business productivity and reduced costs.
Combine cloud accounting software with CRM software in Malaysia, your trusted partner is here. A free 30-minute discovery call is available for everyone.
Using CRM can be quite effective for businesses. Many implementations go wrong, though. Up to 90% of CRM projects have failed because of unclear goals and poor planning.
The key to success is very much a matter of clear objectives, buy-in from the IT department, and proper training for users. Today, most companies implement CRM systems in siloed departments. This leads to fragmented data and missed opportunities only. The future of CRM revolves around using it as a source of truth. This approach integrates data better and allows for more insights from the data.
In conclusion, thoughtful implementation of cloud-based CRM can uplift relationships with customers and drive business growth. Therefore, selecting the right CRM software is the first step to start it.
The ease of learning a CRM cloud depends on a number of factors: complexity, design of the user interface, training resources, and user experience. Intuitive designs can minimize the learning curve. A comprehensive set of training materials is also crucial. It provides valuable resources to help users. Equipped with the right CRM system and support, most users can work their way through it quite easily.
Yes, Cloud CRM can be integrated with ERP systems. ERP and CRM enhance efficiency due to data synchronization. Sales representatives can access customer details and account information easily. It streamlines the sales process. Key integration points include customer information, quotes, orders, and payment statuses. Fully integrated CRM with ERP improves customer experience and boosts the efficiency of operations.
In the end, CRM software solutions are considered to be one of the biggest helpers for businesses aiming to enrich relationships with customers. It decreases costs and automates various processes to give real-time customer data. Success depends upon clear goals and proper training. Identifying the best cloud-based CRM will improve company operations, develop customer loyalty, and assure long-term success.
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